Internet Marketing
The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. The interactive nature of Internet media, both in terms of instant response, and in eliciting response at all, are both unique qualities of Internet marketing.
Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales.
Internet marketing is the process and strategy of using search engines results as an advertising vehicle. This may include improving rank in organic listings, purchasing paid listings, or a combination of methods all designed to increase visibility, clicks and, of course, leads and orders
Forge Server Solutions will design a marketing strategy based on one ore more meetings with the client. This may result in the discussion and implementation of any of the following marketing techniques.
- Banner Advetising
"Web banners function the same way as traditional advertisements are intended to function: notifying consumers of the product or service and presenting reasons why the consumer should choose the product in question, although web banners differ in that the results for advertisement campaigns may be monitored real-time and may be targeted to the viewer's interests".
Forge Server Solutions has many local community sites and business sites where banner space can be obtained giving your business that extra boost by providing your web site with excellent exposure throughout the entire county.
- Email marketing
"Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience".
Forge Server Solutions can aid in the compilation of legitimate mailing lists, lists of websites with contact forms and webmaster email addresses.
We also have the resources for sending emails and providing bespoke templates for delivering your company message. We will deliver statistical analysis of the results of this marketing startegy based on response levels and responses that are likely sales leads.
- Affiliate Marketing
"Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts."
- Pay Per Click (PPC) Marketing
"PPC or Pay per click campaigns have become an extremely popular platform of driving traffic. In PPC, you wont have to pay for advertising space or the advertisement itself but you will be charged every time a visitor clicks on your advertisement. It is also known as the cost per click (CPC) mode of advertising."
PPC should be able to drive targeted traffic to your website and persuade visitors to take a decision. This basically means that if a person is visiting your site for a particular product then the availability of the product on your website and the customer experience should end with a sale. You can use web metrics to analyze as well as measure the behavior of the user. The amount you pay for each click is determined by how many of your competitors have bid for the keywords and and the maximum amount per click you have opted to pay. Some clicks such as "Mortgage USA" or similar can cost as much as $50 per click where as "Holliday Cottage Scottish Borders" may only cost $0.12.
Portfolio
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| Iview Cameras Ltd {CCTV Specialists} | Baby Monitors Direct {Baby Monitoring Equipment} |
Eileandonan Shop {Eileandonan Castle, home of the Clan McRae} |
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| Therapy Directory {comprehensive list of UK based alternative medical practitioners} |
Scottish Borders Business Directory{Business listings specifically for the Scottish Borders} | Planet Internet {the largest ISP in Holland}
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| Designs on Cashmere {Edinburgh based shop specialising in Scottish Cashmere} |
Lauderdale Hotel{Local Hotel based in Lauder, 30 miles south of Edinburgh} | Abbotsford House {A country house just out side Melrose and also the home of Sir Walter Scott}
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